Page 2 - NATO July-August 2016
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NATO of California/Nevada July/August 2016 2 OffIcers Milton Moritz President & CEO Raymond W. Syufy Chairman David Corwin Vice President Frank Rimkus Treasurer Christopher H. Blevins Secretary Jerome A. Forman Chairman Emeritus 
Chairman Emeritus 
BOard Of dIrectO
d Of 
dIrectOrs Christopher H. Blevins Regal Entertainment Group Bruce Coleman Brenden Theatres David Corwin Metropolitan Theatres Nora Dashwood Pacific Theatres Scott Falkenhain AMC Theatres Lyndon Golin Regency Theatres Frank Haffar Maya Cinemas Scott Lotter Paradise Cinemas Adrian Mijares Elizondo Cinépolis USA Terri Moore Reading International Ted Mundorff Landmark Theatres Frank Rimkus Galaxy Theatres Hal Sawyer Cinemark USA Raymond W. Syufy West Wind Drive-Ins ❦ Charlene Sievers Director, Member Services 
Previ
ews  is published by the 
 
is published by the 
National Association of 
nal Ass
ociation of 
ational Association of 
tional Association of 
Theatre Owners of  
tre O
wners of  California/Nevada 11661 San Vicente Blvd., Suite 830 Los Angeles, CA 90049 Phone: 310/460-2900 Fax: 310/460-2901 E-mail: Office@NATOCalNev.org www.NATOCalNev.org 
Patrick Corcoran, NATO Vice President and
 Chief Communication Officer, delivered a very informative state-of-the-industry presentation at the NATO of California/Nevada An- 
very informative state-of-the-industry presentation at the NATO of California/Nevada An- 
nual Membership Meeting. 
Members
hip Meeting. Among the many points covered were a number of statistics pointing to a robust mar- 
nual Membership Meeting. 
Among the many points covered were a number of statistics pointing to a robust mar- 
ketplace and the strong performance of exhibition.  For the First Quarter of 2016, domestic 
g performance of exhibit
ion.  For the First Quarter of 2016, domestic 
place and the strong performance of exhibition.  For the First Quarter of 2016, domestic 
ketplace and the strong performance of exhibition.  For the First Quarter of 2016, domestic 
box office increased 12.7% to $2.8 billion, up from $2.5 billion for the comparable period 
2.7% to $2.8 billion, u
p from $2.5 billion for the comparable period 
ketplace and the strong performance of exhibition.  For the First Quarter of 2016, domestic 
box office increased 12.7% to $2.8 billion, up from $2.5 billion for the comparable period 
in 2015.  And for the year to date, box office, at $5.17 billion, is less than 1% behind that of 
ear to date, box office, 
at $5.17 billion, is less than 1% behind that of 
 2015.  And for the year to date, box office, at $5.17 billion, is less than 1% behind that of last year’s record setting pace, with $5.21 billion for the comparable period in 2015. 
year’s record setting pace, with $5.21 billion for the comparable period in 2015. 
It was noted that the average domestic ticket price of $8.43 in 2015 is less than the av
verage domestic ticket p
rice of $8.43 in 2015 is less than the average 
last year’s record setting pace, with $5.21 billion for the comparable period in 2015. 
It was noted that the average domestic ticket price of $8.43 in 2015 is less than the average 
price of a ticket in 1975 which, when adjusted for inflation, would be equal to $8.94 today.  The 
5 which, when adjusted fo
r inflation, would be equal to $8.94 today.  The 
rice of a ticket in 1975 which, when adjusted for inflation, would be equal to $8.94 today.  The 
price of a ticket in 1975 which, when adjusted for inflation, would be equal to $8.94 today.  The 
strength of the youth market was illustrated by noting that while teens comprise only 8% of the 
arket was illustrated by 
noting that while teens comprise only 8% of the 
strength of the youth market was illustrated by noting that while teens comprise only 8% of the 
population of the United States and Canada, they accounted for 16% of the tickets purchased 
ed States and Canada, th
ey accounted for 16% of the tickets purchased 
population of the United States and Canada, they accounted for 16% of the tickets purchased 
in 2015.  A very similar demographic (12-17 years old) likewise showed the strongest support 
ar demographic (12-17 ye
ars old) likewise showed the strongest support 
in 2015.  A very similar demographic (12-17 years old) likewise showed the strongest support 
by far for frequenting 3D/Premium Large Format movies, on an average of 5.2 times in 2015, 
 3D/Premium Large Forma
t movies, on an average of 5.2 times in 2015, followed by 40-49 year olds at 3.6 times, with 18-24 year olds next at 3.1 times. 
wed by 40-49 year olds at 3.6 times, with 18-24 year olds next at 3.1 times. 
Another statistic shows that movie-going by Millennials (18-34 year old) has steadily
 that movie-going by Mill
ennials (18-34 year old) has steadily increased 
Another statistic shows that movie-going by Millennials (18-34 year old) has steadily increased 
by an average of about 16% annually from 2012 through year end 2015, with attendance by 
t 16% annually from 201
2 through year end 2015, with attendance by this demographic for the first time exceeding a half billion dollars ($579,318,000) in 2015. 
demographic for the first time exceeding a half billion dollars ($579,318,000) in 2015. 
And for those keeping track, as of April, 2016 in the United States, 5459 sites encompassing 
track, as of April, 2016
 in the United States, 5459 sites encompassing 
And for those keeping track, as of April, 2016 in the United States, 5459 sites encompassing 
39,667 screens have been converted to digital cinema, of which 3,621 sites encompassing 15,009 
n converted to digital c
inema, of which 3,621 sites encompassing 15,009 
And for those keeping track, as of April, 2016 in the United States, 5459 sites encompassing 
39,667 screens have been converted to digital cinema, of which 3,621 sites encompassing 15,009 
screens are 3-D capable.  In Canada, the comparable figures are 619 sites (3,137 screens) that are 
  In Canada, the comparab
le figures are 619 sites (3,137 screens) that are 
creens are 3-D capable.  In Canada, the comparable figures are 619 sites (3,137 screens) that are 
screens are 3-D capable.  In Canada, the comparable figures are 619 sites (3,137 screens) that are 
now digital, with 387 sites (1,380 screens) 3-D capable, and internationally the figures are 26,415 
tes (1,380 screens) 3-D ca
pable, and internationally the figures are 26,415 sites (108,820 screens) that are now digital, with 18,839 sites (64,269 screens) 3-D capable. Veteran theatre executive Terri Moore became the newest mem- ber of the National Association of Theatre Owners of California/ 
ber of the National Association of Theatre Owners of California/ 
Nevada Board of Directors.  Ms. Moore is Vice President – Domestic 
Directors.  Ms. M
oore is Vice President – Domestic Operations for Reading International. 
rations for Reading International. 
Terri Moore started her career in th
arted her career
 in the motion picture theatre 
Operations for Reading International. 
Terri Moore started her career in the motion picture theatre 
business as an hourly concessions employee in 1968 at the Loew’s 
hourly concession
s employee in 1968 at the Loew’s 
usiness as an hourly concessions employee in 1968 at the Loew’s 
business as an hourly concessions employee in 1968 at the Loew’s 
Century 21 Theatre in Anaheim, California.  A year later she joined 
re in Anaheim, Cal
ifornia.  A year later she joined 
Century 21 Theatre in Anaheim, California.  A year later she joined 
Pacific Theatres where she held many different executive positions 
 where she held m
any different executive positions 
Century 21 Theatre in Anaheim, California.  A year later she joined 
Pacific Theatres where she held many different executive positions 
namely general manager, district manager, HR Department -Training & Development and 
er, district manager, 
HR Department -Training & Development and 
general manager, district manager, HR Department -Training & Development and Special Project Manager for their theatre operations in Warsaw, Poland. 
ial Project Manager for their theatre operations in Warsaw, Poland. 
In 2001 she joined Reading International in New York as Director of Thea
ading International in
 New York as Director of Theatre Operations and in 2008 moved to Los Angeles to become Vice President-Domestic Operations. 
in 2008 moved to Los Angeles to become Vice President-Domestic Operations. 
Reading International operates 26 locations with 241 screens in the U.S of whi
al operates 26 locati
ons with 241 screens in the U.S of which seven (7) theatres and eighty-eight (88) screens are located in California. The Association welcomes Terri Moore as its newest board of director member. NATO’S Patrick Corcoran Presents the State-Of-The-Industry 
atrick Corcoran, NATO Vice President and Chief Communication Officer, delivered a 

nformative state-of-the-industry presentation at the NATO of California/Nevada An- 

embership Meeting. 

mong the many points covered were a number of statistics pointing to a robust mar- 

ce and the strong performance of exhibition.  For the First Quarter of 2016, domestic 

ffice increased 12.7% to $2.8 billion, up from $2.5 billion for the comparable period 

15.  And for the year to date, box office, at $5.17 billion, is less than 1% behind that of 

ar’s record setting pace, with $5.21 billion for the comparable period in 2015. 

 was noted that the average domestic ticket price of $8.43 in 2015 is less than the average 

of a ticket in 1975 which, when adjusted for inflation, would be equal to $8.94 today.  The 

th of the youth market was illustrated by noting that while teens comprise only 8% of the 

lation of the United States and Canada, they accounted for 16% of the tickets purchased 

15.  A very similar demographic (12-17 years old) likewise showed the strongest support 

 for frequenting 3D/Premium Large Format movies, on an average of 5.2 times in 2015, 

ed by 40-49 year olds at 3.6 times, with 18-24 year olds next at 3.1 times. 

nother statistic shows that movie-going by Millennials (18-34 year old) has steadily increased 

 average of about 16% annually from 2012 through year end 2015, with attendance by 

emographic for the first time exceeding a half billion dollars ($579,318,000) in 2015. 

nd for those keeping track, as of April, 2016 in the United States, 5459 sites encompassing 

7 screens have been converted to digital cinema, of which 3,621 sites encompassing 15,009 

s are 3-D capable.  In Canada, the comparable figures are 619 sites (3,137 screens) that are 

igital, with 387 sites (1,380 screens) 3-D capable, and internationally the figures are 26,415 

108,820 screens) that are now digital, with 18,839 sites (64,269 screens) 3-D capable. 

TO’S Patrick Corcoran Presents the State-Of-The-Industry 
Terri Moore Joins NATO of CA/NV Board of Directors
Joins NATO of
 CA/NV Board of Directors
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