NATO July-August 2016

NATO of California/Nevada July/August 2016 NATO of California/Nevada Information for the California and Nevada Motion Picture Theatre Industry
Ins
Ide PrevIews
vIews
NATO Of
ATO
Of
revIews
NATO Of
California/Nevada
forni
a/Nevada
lifornia/Nev
California/Nevada
Annual Membership
al Me
mbership Meeting Page 1 •
Meeting
Page 1
•
NATO’s Patrick Corc
s Patri
Patrick C
ck Corcoran
TO’s Patrick CState-of-the-Industry Page 2 •
State-of-the-Industry
Page 2
•
Terri Moore Joins NATO of
Moore J
Moore Joins
oins NATO of
ri Moore Joins CA/NV Board of Directors Page 2 •
Page 2
•
2016 Scholars
6 Sch
olarship recipients Pages 4, 5, & 6 •
Pages 4, 5, & 6
•
Locations Set for t
ions S
ions Set f
et for the
Locations Set for the
Food Safety Certi
ication
d Saf
ety Certi
icat
ion Workshop Page 11 •
Page 11
•
Calendar of Ev
ndar
ndar of E
of Events & Holidays Page 12 July/August 2016 Continued on page 3 National Association of The-
National Association of The-
atre Owners of California/Nevada
ners of C
alifornia/Nevada
atre Owners of California/Nevada
President and CEO Milt Moritz
nt and C
EO Milt Moritz
President and CEO Milt Moritz
welcomed more than 200 members
d more t
han 200 members
President and CEO Milt Moritz
welcomed more than 200 members
and guests to the Association’s Annual
s to the A
ssociation’s Annual
guests to the Association’s Annual
and guests to the Association’s Annual
Membership Meeting on Wednesday,
hip Meeti
ng on Wednesday,
and guests to the Association’s Annual
Membership Meeting on Wednesday,
June 22, at the Cinemark Playa Vista
at the Ci
nemark Playa Vista
une 22, at the Cinemark Playa Vista
June 22, at the Cinemark Playa Vista
9 Theatre in Playa Vista, CA.
re in Pl
aya Vista, CA.
eatre in Playa Vista, CA.
Before commencing with th
commencin
g with the first
9 Theatre in Playa Vista, CA.
Before commencing with the first
order of official business Mr. Moritz,
official b
usiness Mr. Moritz,
der of official business Mr. Moritz,
order of official business Mr. Moritz,
on behalf of the Association, thanked
of the As
sociation, thanked George Krikorian for his many years of service and dedication as a member of the As-
George Krikorian for his many years of service and dedication as a member of the As-
sociation’s Board of Directors. Mr. Krikorian served on the Association’s board since
Directors. Mr. Krikori
an served on the Association’s board since
sociation’s Board of Directors. Mr. Krikorian served on the Association’s board since
2002 and because of his many other commitments requested that his name not be
his many other comm
itments requested that his name not be
2002 and because of his many other commitments requested that his name not be
placed on the ballot for the 2016/2017 year.
he ballot fo
r the 2016/2017 year.
ed on the ballot for the 2016/2017 year.
Announcement of the elected officers and boa
elected officers and
board members for 2016 / 2017 was made (see accompanying photo and caption of the new officers and directors on page 3).
accompanying photo and caption of the new officers and directors on page 3).
The meeting was then led by Association Chairman Raymond W. Syufy, who introduced
led by Association C
hairman Raymond W. Syufy, who introduced
(see accompanying photo and caption of the new officers and directors on page 3).
The meeting was then led by Association Chairman Raymond W. Syufy, who introduced
Patrick Corcoran, Vice President and Chief Communication Officer of NATO, and the first
e President and Chief C
ommunication Officer of NATO, and the first
trick Corcoran, Vice President and Chief Communication Officer of NATO, and the first
Patrick Corcoran, Vice President and Chief Communication Officer of NATO, and the first
of three executives from the national organization to address the membership (see separate
om the national organiz
ation to address the membership (see separate
of three executives from the national organization to address the membership (see separate
story page 2). Mr. Corcoran was followed by Esther Baruh, Director, Government Relations,
rcoran was followed by
Esther Baruh, Director, Government Relations,
story page 2). Mr. Corcoran was followed by Esther Baruh, Director, Government Relations,
who provided an update on the Americans with Disabilities Act and various other federal
e on the Americans with
Disabilities Act and various other federal
who provided an update on the Americans with Disabilities Act and various other federal
regulatory issues affecting exhibition. Also from the national
es affecting exhi
bition. Also from the national o
ice was Jackie Brenneman, Ma
nager of Industry Relations & Counsel, whose presentation addressed such issues as rat- ings, employee training, guest services and movie theft.
employee training, guest services and movie theft.
Next on the agenda was a presentation by RelishMI
agenda was a
presentation by RelishMIX CEO Marc Karzen, who illustrated the pervasive, increas-
Next on the agenda was a presentation by RelishMIX
CEO Marc Karzen, who illustrated the pervasive, increas-
ingly important role that social media plays not only in the
t role that soci
al media plays not only in the
ngly important role that social media plays not only in the
ingly important role that social media plays not only in the
marketing of films but in predicting a film’s eventual success.

lms but in predi
cting a film’s eventual success. RelishMIX tracks movies across all major social media plat- forms, measuring awareness, audience engagement and con-
forms, measuring awareness, audience engagement and con-
tent effectiveness. Following was a presentation by Ameesh
ness. Following
was a presentation by Ameesh
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Ray S
yufy,
Ray Syufy,
NATO of CA/N
O of
CA/NV
Ray Syufy,
NATO of CA/NV
Chairman of the Board
man of
the Board,
airman of the Board
Chairman of the Board,
presided over the meeting.
ed over
the meeting.