A Place Called Home provides a safe and nurturing environment for the young people of South Central, Los Angeles an area historically plagued by generational poverty, violence and crime. Over the past 25 years, this dynamic youth and community center has evolved from humble beginnings. Today A Place Called Home delivers a full array of services to youth ages eight to mid-twenties and their families, empowering and inspiring them to self-reliance and ownership of their own lives. It provides a place where young people who face tremendous challenges can experience the joy, laughter and safety that should be a part of every childhood. The $35,000.00 NATO of CA/NV grant will be used to build out the much needed Counseling space for teens and a separate permanent workspace for their Theatre Department. Watch Video |
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Beauty Bus Foundation delivers loving kindness, support and compassion to seriously ill patients and their caregivers through free beauty services. With a $30,000.00 grant NATO of CA/NV is funding six Pop-Up Salons to help provide a day of beauty for young children and their siblings at six children’s hospital throughout greater Los Angeles. These Pop-Up Salons allow children, who are being treated for cancer related diseases, and their caregivers an escape from their hospital rooms to a specially created Salon where they are pampered with hair styling, makeup, nails, facials, and glitter tattoos. As one family said, “They gave us new energy to face the reality of what was to come.” Watch Video |
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Children’s Hospital Los Angeles has accumulated strong evidence to support the effectiveness of reducing pain associated with medical procedures through the use of Virtual Reality headsets as opposed to drugs which produce numerous side effects. The Division of Urology at CHLA will receive a NATO of CA/NV grant in the amount of $40,000.00 to help test ways of easing the traumatic experience of Catheterization for children in need of this procedure through the use of Virtual Reality headsets to engage children in 3D games as a way of distracting them from the reality of the painful procedure. |
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Dennis is a five year old boy who is ventilator dependent and unable to leave his home for an extended period of time because of multiple medical conditions including Congenital Hydrocephalus, a build-up of fluid on the brain, and Cerebral Palsy. He has endured multiple procedures to help him breathe and to simply manage his quality of life. Dennis has a wish - to have a movie experience with his family. Unfortunately Dennis is not able to go out to his local movie theatre. So NATO of CA/NV will fulfill Dennis's wish with a $10,000.00 grant to the Make-A-Wish Southern Nevada Foundation to build out a multi-media projection theatre in the comfort of Dennis’s own home providing him and his family with a full projection system, including surround sound, sensory lighting, seating and a curtain. We will even supply the popcorn! As they say Dennis, we will see you at the “movies”. Watch Video | See Photos and Story |
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Each summer the Harold Robinson Foundation provides a camping week-end in the mountains for 100 children from the Watts area of Los Angeles, home to some of the largest housing projects and all are infested by rival street gangs. For many of these young people the weekend at Camp Ubuntu in the Angeles National Forest is the first time they have been outside of the ghetto. Their camp experience promotes community building as well as respect and trust with one another as it provides them with an opportunity of co-mingling with other youths without the fear of the gangs. NATO of California/Nevada is proud to host their third group of 100+ Markham Middle School students to a weekend in the mountains. Watch Video |
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Side by Side a therapeutic school in Northern California that offers to its students a specialized environment of highly trained staff, guidance and support for their individualized education plans, all of which provides opportunities for a brighter future. The school has a continuous waiting list for every classroom. NATO of California/Nevada will provide a grant in the amount of $75,000 to purchase much needed technology resources including chrome books, desktops, and laptop computers that will be used in each classroom on a daily basis to more easily transition to a successful and confident adulthood. Watch Video |
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NATO of California/Nevada has renewed its support of the Variety Boys’ and Girls’ Club in East Los Angeles with another grant in the amount of $35,000.00. The funds will be used in the NATO of California/Nevada Digital Media Center Room where the children learn skills that will open their eyes to the careers available in Digital Media by offering them access to programs and interactive activities. Watch Video |
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COMMUNITY OUTREACH PROGRAM Total 2019 Contributions - $260,000 |
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Community Outreach Objectives. The primary purpose for issuing a community grant/donation is to give back to the communities where theaters are located. The secondary objective is to build relationships in the community that create goodwill for exhibition. The best way to meet these objectives is to answer the ‘Why’ question when selecting a recipient organization (i.e. grantee). What problem is the organization solving and why does that issue matter to exhibition? Why is this organization important to theater owners in California and Nevada. There are many worthy organizations doing wonderful work, but we cannot fund all of them. Ultimately, the Community Outreach program is to help promote theatrical entertainment. We can fulfill that goal by supporting organizations in the communities where there is an obvious connection for movie theaters. We will publicize our generosity to build goodwill in communities by leading with the ‘Why’ statement. |
COMMUNITY OUTREACH PROGRAM 2019
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