Community Outreach Objectives.

The primary purpose for issuing a community grant/donation is to give back to the communities where theaters are located. The secondary objective is to build relationships in the community that create goodwill for exhibition.

The best way to meet these objectives is to answer the ‘Why’ question when selecting a recipient organization (i.e. grantee). What problem is the organization solving and why does that issue matter to exhibition? Why is this organization important to theater owners in California and Nevada.

There are many worthy organizations doing wonderful work, but we cannot fund all of them. Ultimately, the Community Outreach program is to help promote theatrical entertainment. We can fulfill that goal by supporting organizations in the communities where there is an obvious connection for movie theaters.

We will publicize our generosity to build goodwill in communities by leading with the ‘Why’ statement.