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Executive Director Patricia Siqueiros advised the Association, "On Tuesday (1/14/21), through the generous support of NATO of CA/NV, we began offering our Club members support with their remote/virtual learning. As of today, we have 33 Club members enrolled in the program; the participants are students from Assumption, Evergreen, Sheridan, and First Street Elementary Schools. They are here at the Club, M-F from 8:00 am to 5:00 pm. We are now ensuring that our Club members have the support they need to navigate the various platforms being utilized by the local schools. In addition, our kids are receiving warm meals and snacks. Lastly, we decided to use this program as a way to support some of our college scholarship recipients whose families have been impacted by the pandemic. Consequently, we have hired 4 scholarship recipients to assist with the program activities. Now, they are able to contribute to their household income. Overall, the parents are overwhelmingly grateful to have this resource and the kids are having a blast, finally being able to interact with their peers. My heart has been filled with joy having our Club members here all day." The following video features cousins Yvonne and Michael who are participating in the remote learning program at the Club: VBGC Remote Learning Program |
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Community Outreach Objectives. The primary purpose for issuing a community grant/donation is to give back to the communities where theaters are located. The secondary objective is to build relationships in the community that create goodwill for exhibition. The best way to meet these objectives is to answer the ‘Why’ question when selecting a recipient organization (i.e. grantee). What problem is the organization solving and why does that issue matter to exhibition? Why is this organization important to theater owners in California and Nevada. There are many worthy organizations doing wonderful work, but we cannot fund all of them. Ultimately, the Community Outreach program is to help promote theatrical entertainment. We can fulfill that goal by supporting organizations in the communities where there is an obvious connection for movie theaters. We will publicize our generosity to build goodwill in communities by leading with the ‘Why’ statement. |